Guest Blog: Richard Branson’s Social Media “Secrets” by Dan Aldridge

Recently I finished the excellent book ‘A World Gone Social’ by Ted Coine and Mark Babbitt. One of their best examples of a “social CEO” is Richard Branson, the rock star businessman that founded the Virgin Group. With around 7 million followers on LinkedIn and 4.5 million on Twitter, Richard Branson is one of the most active and successful entrepreneurs …

Guest Blog: Is Enterprise Software SEXY? by Dan Aldridge

Is Enterprise Software Sexy? – Not long ago, I watched a CXO Talk video with enterprise software analysts Michael Krigsman and Ray Wang called “Saving the Dry, Lifeless Soul of Enterprise Software”. Their premise: Enterprise Software is BORING! Many would agree that they’ve got a good point. If you’ve seen the Austin Powers movies, they’re a spoof of the early …

Guest Blog – Leadership Secrets from Richard Branson by Dan Aldridge

“Tie-loathing adventurer and thrill seeker, who believes in turning ideas into reality. Otherwise known as Dr Yes at Virgin!” This is the quote that you will find on every one of Sir Richard Branson’s social profiles. As the CEO of Virgin and billionaire founder of over 400 companies, Richard Branson is one of the most accomplished entrepreneurs in history. Yet …